The Nordic data cut is part of Deloitte’s Global Mobile Consumer Survey, a multi-country study of mobile phone users around the world. The 2017 study comprises approximately 53,000 respondents across 33 countries and six continents.
Data cited in this report are based on a nationally representative sample of consumers aged 18-75 in Sweden (2002), Norway (1002), Denmark (1003) and Finland (1002). The sample follows a country specific quota on age, gender, region and socio-economic status. Fieldwork took place during July 2017 and was carried out online by Ipsos MORI, an independent research firm, based on a question set provided by Deloitte.
This brief report provides a snapshot of some of the insights that the survey has revealed. Additional analyses such as: smartphone purchase channel, brand penetration, attitudes towards triple/quad play, bank-specific loyalty, media content consumption and creation, machine learning, attitudes towards data security and refurbished phones are available upon request.
Results for other countries are also available on request.
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