Welcome to the Nordic cut of the 2017 edition of Deloitte’s Global Mobile Consumer Survey.
The smartphone is a mere decade old, and is increasingly becoming an integral part of people's lives. Each year, it has become more versatile, absorbing a growing range of functions, from communication to navigation, from breaking global news to memorising personal stories. It is likely to be used even more intensively over the coming years, as its capability and funcitonality continue to increase. While 2017 is an exciting milestone for the smartphone, the best is yet to come.
This year marks the first year of a joint Nordic report, and the data collection has expanded so that it now includes Denmark, Sweden, Norway and Finland, which ensures a more comprehensive view and makes it possible to compare mobile behaviour across the Nordic countries. The Nordic cut explores some of the key themes that this year’s survey has revealed and how they are affecting the mobile consumer behavior of today.