The Nordic data cut is part of Deloitte’s Global Mobile Consumer Survey, a multi-country study of mobile phone users around the world. The 2018 study comprises 54,150 respondents across 35 countries and six continents.
Data cited in this report are based on a nationally representative sample of consumers aged 18-75 in Sweden (1868), Norway (977), Denmark (1097) and Finland (1068). The sample follows a country specific quota on age, gender, region and socio-economic status. Fieldwork took place during July and August 2018 and was carried out online by Ipsos MORI, an independent research firm, based on a question set provided by Deloitte.
This brief report provides a snapshot of some of the insights that the survey has revealed. Additional analyses such as: Use of voice services on phones and voice-assisted speakers, secondhand phone market, mobile operator customer interaction via different channels, machine learning on mobile devices, smartphone purchasing channels, wearables/fitness tracking, virtual reality and IoT are available upon request.
Results for other countries are also available on request.
For further information about this research, please contact:
Head of Technology, Media & Telecommunications Consulting in Sweden and in the Nordics
+46 73 397 13 03
Head of Technology, Media & Telecommunications in Denmark
+45 30 93 44 26
Andreas Brattlund Klein
Head of Technology, Media & Telecommunications in Norway
+47 23 27 92 79
Head of Technology, Media & Telecommunications in Finland
+358 50 5636 436