Welcome to the Nordic cut of the 2018 edition of Deloitte’s Global Mobile Consumer Survey. The Nordic cut includes data from Denmark, Sweden, Norway, and Finland, which makes it possible to compare mobile behavior across the Nordic countries.
As was the case in previous years, smartphones are becoming an ever-more indispensable part of people’s lives. With 92 percent of Nordic consumers having access to a smartphone, it is fair to say that smartphone penetration is complete. This report draws a picture of what a typical mobile user looks like, when the mobile phone is used — and for what purposes.
The report also examines how often Nordic consumers use their other digital devices, such as tablets and laptops, both at the office and at home. It looks at the side effects of being “online” every minute of the day, both physically and in regard to the increasing awareness of privacy and security issues.
Deloitte’s survey provides a unique insight into the mobile behavior of roughly 5,000 Nordic respondents. We are proud to say that this makes the survey one of the largest publicly available information sources of its kind.
We hope you find the insights interesting. Please do not hesitate to reach out to us for further conversations based on the content.