More than one-third of Nordic consumers think they use their mobile phone too much, but only a few try to limit their use — even though there are many negative side effects.
It is possible to spend countless hours engaging with smartphones, scrolling up and down through bottomless feeds of videos, pictures, and texts. Mobile phones have become an integrated part of our lives, but this comes with a price — for many consumers, this use has become too much.
Smartphone over-use has become quite normal, and more than half of the Nordic consumers experience negative side effects from their smartphone use. Still, many do not try to limit their use and it is remarkable that not all people who experience negative side effects believe they use their phone too much. One must wonder: How much negativity are we willing to endure from our phone, before we take action?
35% of all Nordic adults think they use their mobile phone excessively
39% do not try to change behavior even though they indicate they overuse their mobile phones
52% of all Nordic consumers have experienced negative side effects related to the use of their smartphone
66% In Norway, 66% of workers use their smartphone for personal purposes during working hours
71% of Nordic consumers cannot leave work behind during leisure time